Don’t Miss This Episode: Benn Featured on The Marketing Rules Podcast

We’re excited to share something special, our Founder Benn Klewpatinond,

recently joined James Whitelock on The Marketing Rules Podcast, and the episode is now live on YouTube!

This conversation gives a rare behind-the-scenes look at the story of FloatRower, Benn’s award-winning, inclusive rowing machine that started as a simple idea and grew into a product used within one of the largest UK Health Clubs and truly showcases our capabilities at Inond and inspired Benn to build a business based on meaningful values.

In this episode, Benn opens up about:

• Where the idea for FloatRower began

• Why inclusivity and user experience shaped every design decision

• The challenges of turning an idea into a fully tested, gym-ready product

• What this journey taught him and how it ultimately led to the creation of Inond

It’s a brilliant, honest, and insightful discussion about creativity, engineering, and purpose-led innovation, perfect for anyone interested in product development, design thinking, or building something meaningful from scratch.

Listen Here

From their website:

Every now and then, you meet someone who doesn’t just imagine the future — they build it. In this episode, James talks to Benn Klewpatinond.

A designer, engineer, and inventor whose creations blur the line between technology and humanity. From rethinking the rowing machine with his Float Rower invention to shaping inclusive, purpose-driven products through his company INOND, Benn’s work is all about empathy, innovation, and impact.

Benn how the mind of a modern inventor works: where ideas come from, how they take shape, and what it really means to design for everyone.